Good work deserves to be seen.
For more than a decade, I've worked in strategic communications and digital strategy, helping organizations communicate complex ideas and connect with the people they need to reach.
I've worked on national campaigns, digital channels and communications projects where the challenge was getting that information to the people who could actually use it.
That challenge eventually became the foundation of my work:
How to get the “right information” to the “right people” in the “right format” at the “right time”?
Why I built Impact by Design
I've been a PR Manager, Journalist, Communications Freelancer, Senior Graphic Designer, Creative Director and Digital Platforms Advisor.
Every part of my career taught me something I use as a Knowledge Mobilization Strategist. When I look at a communications or knowledge problem, I look at it from different angles.
Once, a client asked me to generate QR codes for their resources, and it all came together. In that defining moment of my career, I realized how using one tool without integrating it with the others can be the exact problem people are trying to solve without even knowing what they are trying to solve.
This was the moment that sparked the idea of Impact by Design, and that's what I do now: I look at the connection between knowledge, content, platforms, audiences and measurement — and ask whether they are actually working together.
Contact
I'm always looking for new and exciting opportunities. Let's connect.
(+1) 416 418 3108